The Heir -definitely- doesn't conform. This is about that one poll that claimed that 74% of Americans describe themselves as -very anxious- about inflation. Don't get us wrong, because the Heir's no inflation freak. He's just as against it as everyone else. But -unlike- everyone else, he feels mildly annoyed rather than "very anxious." He doesn't look forward to seeing how his index funds are doing what with the beating that the S&P 500's been taking, but he hasn't noticed any severe lowerage in his regular bank accounts. Contrast to seven years ago when the Heir was the one who was "very anxious" in 2015 when everyone else was doing great and he got laid off. He was told, hey get with the program, the economy's doing -great!-. But now he believes that his financial fortunes are the -opposite- of everyone else's. When everyone else does great, he does terribly. When the Heir does great, everyone else does terribly. So maybe the Heir shouldn't necessarily welcome the end of inflation, because that's when things start to suck for him if they get better for everyone else. That would certainly be the case when the hard sell marketers make a comeback on Postinflationary America. The Heir tunes into Bloomberg 7:30am in the morning, and his takeaway is that the hard sell marketers and the moguls of personal corruption they tend to dovetail with are already making plans for what our culture "must" be like once inflation is over. He's not sure what they'll try to sell or what they'll try to say. But he's sure of two things. A. They'll resort to red herring and slogan arguments. B. It'll be a bad thing for the Heir if like in 2015 he's not "getting with the program." But he's not going to be taken down in 2023 onwards like he was in 2015. He's learned, he's got a defensive posture in the increasing ready, and he will make the marketers sorry they ever messed with him.