The Heir was saying between episodes that Brooklyn is just not the kind of team that wins must-win games.  So at this point dropped from post-season they're pretty much a must-sell team.  Prokorov's strategy of having a revolving door at the head coach's office is a failure, so it's time for another owner to step in and rebuild the team, so the team can really become a contender, and hence debunk Brooklyn's chronic doubters.

"I estimate the team's worth at this point to be about three dollars."