The Heir heard on audio, on more than one installment of that business news minute, that people are racking up credit card debt just to pay for the basics. He's not going to say "sucks to be you, man" in an apathetic sort of way, but he does caution how this is the end result of the replacement marketing of the 2010s. He sees people actually -believing- that "one thing shall replace another" and that "it's the power of positive thinking" in about 2014 and 2015 respectively. The Heir refused to go along with either, clearly seeing both the mental and the financial risk, and the larger culture retaliated against him as a result in a new world order type fashion by causing the company he once worked at at the time to go out of business and for him to get laid off. He's now enjoying -reasonable- success at the Bland Barns Catering Counter, but he hasn't forgotten the past. It appears to him that instead of taking the opportunity of a then "great economy" to save and invest, people instead ended up spending their money on constant smartphone and giant TV upgrades, possibly as an effort to keep up with the Joneses. The Heir tunes into Business Radio 7:30am to get the daily changing backdrop each day he can to help him look over the horizon, and he's pretty sure that once inflationary and recessionary pressures go away, predatory marketers on behalf of a variety of high-end retail types will be back in full force telling people they're behind the times if they don't buy discretionary products and services, because it's the power of positive thinking. It's going to happen again, and the Heir's more concerned about that than today's inflation and recession combined. He wants to ask people what they want the most: keeping up with the Joneses, or making ends meet? He hopes people will choose common sense in the future.