While the Heir catches up on the Beach Bulletin Board, he sees shares borne of emotional blackmail, particularly related to issues faced by our brave men and women when they come home.  The shares say something to the effect of, "Like if you care, ignore if you don't," and the Heir believes that that is totally uncalled for.  We at the Bachelor believes we should do what we can to help our veterans and their families.  Reinforcing online guilt trips and false choice interfaces are not the way to do it, though.